This Privacy Policy was last modified on January 12, 2025.

This Privacy Policy forms part of our TERMS OF USE and describes how the Interactive Advertising Bureau, Inc. (“IAB,” “we,” “us,” or “our”) collect, use, and disclose (collectively, “process”) information of our Website visitors (“you” or “your”). Terms not defined in this Privacy Policy take their meaning from the Terms of Use linked above.

CHANGES TO THIS PRIVACY POLICY
We may, in our sole discretion, add, modify, or delete provisions of this Privacy Policy at any time. We will post the effective date of any change at the top of this Privacy Policy. Your use of our Website after the effective date of any such modification means you agree to be bound by the Privacy Policy, as modified. Please review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

COLLECTION AND USE OF PERSONAL INFORMATION
You voluntarily provide personal information to us (or a third-party service provider on our behalf), such as name, postal address, email, or telephone number, when you take actions such as registering on our Website or making a request for information or services. We may process this information for purposes such as responding to your requests or providing you with marketing, transactional communications, or access to events, interactive features (e.g., conferences or webinars), or other services.

We, or a third-party service provider on our behalf, may process payment-related information provided by you (or on your behalf) via the Website for the purpose of billing you for products, services, or event tickets you purchase through our Website.

COLLECTION AND USE OF PSEUDONYMOUS INFORMATION
We may use first- or third-party “cookie” technology that can process information associated with devices that visit our Websites. Although the term “cookie” commonly is used to refer to a small text file stored on a device, we use the term “cookie” in this Privacy Policy to refer generically to any technology that can track information in relation to your visit to our Website, such as a “pixel tag.”

These “cookies” typically do not collect data from your device that identifies you directly (e.g., by name or address) but, rather, by a pseudonymous cookie ID or a mobile “ad id,” each of which is represented by a randomized set of alphanumeric characters, or perhaps an email address (oftentimes hashed). However, depending on the purpose for which such cookies are used, the third party that operates such cookies may associate your “cookie information” (such as described in this section) with other information that the third party holds internally, which may identify you more directly.